Macromedia Central Progress Update

I read through this Macromedia Central Progress Update a couple of days ago, and I think I have reviewed most of the materials that Macromedia has released to the public on Central. I have to admit, I don't get it. Seriously, just like Tom Hanks in the movie Big during the business meeting, I don't get it. I don't see how this is a viable part of Macromedia's strategy, how it fits into the rest of their enterprise. Perhaps I need someone to explain it to me a bit better, or to see it in action, but I doubt it. It just doesn't seem like a business that MM should be getting into to me. They make tools and platforms for creating interactive content, and this seems to me to stray from that vision.
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