Here's Apple's worst move yet, assuming it's true. They have continued to squeeze more and more revenue out of their customers, and I can only imagine that it is now getting to the point where people will begin abandoning them for this. This move takes away one of their competitive advantages over Windows in a big way. No a good vibe at all, but it sticks with the theme set by iTools, get people used to something when it is free, then charge them for it.
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